CITY GUIDE
LE PLIAGE TORCHON
For the Spring/Summer 2022 season, Longchamp is elevating the humble "Torchon" to the rank of it-bag! In partnership with Charvet, the two major houses have joined forces to create an essential version of the iconic Le Pliage bag.Inspired by this collaboration, other variations are proposed with the red check pattern traditionally found on French bistro "Torchon".
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PARIS – PROVENCE SPRING/SUMMER 2022
An enticing evocation of a sun-drenched Sunday at a family home in Provence, the Longchamp Spring Summer 2022 collection is a celebration of French art de vivre.
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Welcome to ‘Maison Kitsuné Camp’
For our new Spring-Summer 2022 collection, Creative Director Marcus Clayton interprets Maison Kitsuné's playful spirit with greater emphasis on silhouettes, quality fabrics, and unexpected design details that underscore an approachable Art de Vivre.
The season’s woodsy setting sets the stage for a broader vision that introduces casual elegance to utilitarian, street, and sport-inclined references. A genderless sensibility is explored organically as slightly oversized outerwear and staggered layers. Tones of khaki, beige, ecru, navy, brick, black and white form a palette that speaks to city and nature.
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TRES PARIS FALL WINTER 21
For the Longchamp TRES PARIS Fall/Winter 2021 Collection, Creative Director Sophie Delafontaine drew inspiration from the label’s Parisian origins and equestrian heritage – it was, after all, named after the French capital’s most famous racecourse. Drawn by Turenne Chevallereau, the galloping iconic Longchamp racehorse is the enduring expression of the label’s dynamism and art de vivre. It was this equestrian connection which influenced the choice of location for the show and the concept of the new Très Paris Campaign. A new effortless yet tenacious and independent vision of the Parisienne is proposed for the FW21 Collection, mixing authenticity, longevity and energy.
Maison Kitsuné and ADER ERROR have teamed up for a fourth collaboration further exploring the ‘The Bluest Fox’ concept from last year’s collection.
For this newest collaboration, the new logos feature the ‘Blue Fox’ taking it easy and stretching, playfully narrating the Fox’s laziness. Discover a collection of unisex, oversized staples such as T-shirts, sweatshirts, hoodies and a cap, twisted with the collaboration’s logos printed and patched on the front, and misplaced tag detailing.
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NOW OPEN! Maison Kitsuné & Café Kitsuné Pop-up Store at Siam Paragon
Maison Kitsuné and Café Kitsuné are pleased to unveil their first pop-up store in the heart of Bangkok at Siam Paragon. A space that continues to communicate the brand’s heritage blending French and Japanese influences, and where visitors can experience its Art de Vivre mixing Fashion, Café and Music.
Visit us to discover Kitsuné’s Paris-meets-Tokyo Art de Vivre at the very first Maison Kitsuné & Café Kitsuné pop-up store in Bangkok at 1st Floor Siam Paragon.
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LE PLIAGE GREEN - MADE WITH RECYCLED FABRIC
The Pliage Green line has an environmentally-friendly style with recycled polyamide canvas. It offers a second and more noble life to the materials used. The bag follows strong codes, like the horse embroidery, and has tone-on-tone Russian leather trimmings characteristic of Longchamp. A socially-responsible line for an everyday look that respects natural resources.
Maison Kitsuné X LINE FRIENDS
Maison Kitsuné is teaming up with LINE FRIENDS, one of the fastest growing global character brands. By playing with its spirited codes, the brand is unveiling a limited-edition Maison Kitsuné x LINE FRIENDS capsule collection for the whole family.
Available Now at
- Maison Kitsuné, The EmQuartier, G Floor
- Line My Shop @Maisonkitsune_th (https://shop.line.me/@Maisonkitsune_th)
VIVE LE FRENCH CHIC! LONGCHAMP CELEBRATES BASTILLE DAY
In France, 14 July means only one thing: Bastille Day, the national holiday marking the storming of the Bastille prison in 1789, right at the start of the French Revolution. Every year, the nation turns out to celebrate with military parades, fireworks and dancing in the streets – and this year, Longchamp is adding to the festive mood with two special editions of Le Pliage®.
For the first edition, the iconic foldable bag comes in oh-so-chic navy nylon canvas with tonal Russian leather trim. The Longchamp racehorse dons the colours of the French flag and gallops across the front embroidered in blue, white and red. On the back of the bag, printed playfully upside down, a block of red text pays homage to Longchamp’s heritage through its Paris address, and the signature Très Paris.
The second edition goes full bleu-blanc-rouge with an all-over print of the LGP monogram. This joyous jumble of letters spelling out the name Longchamp is complemented by navy leather trim. Both editions are available in a variety of classic Le Pliage® formats – the ultimate combination of patriotism and practicality!
Celebrate Bastille Day with Longchamp. Vive le chic! Vive la France!
Introducing LONGCHAMP x Emotionally Unavailable
Longchamp is unveiling its latest – and particularly audacious – collaboration: with Emotionally Unavailable (EU), the contemporary fashion brand founded by friends and kindred creative spirits Edison Chen and Kybum Lee. Like many designers before them, EU were inspired by Longchamp’s iconic Le Pliage®, not only for its unique cross-gender, cross-generational appeal, but also for its unlimited potential for artistic reinterpretations.

THE CONTEMPORARY STATE OF STYLE
Here we have the perfect match at @mtch.bkk between our @off___white___bangkok Futura Atoms S/S Over Tee White Multi Colors & Moto Jeans Jacket Degrade Wash Light Blue.

DROP, DOUGHT & DELIGHT
Hej Bangkok! Scandinavian feel-like at @dropbydough a space that reminds us of central Copenhagen! Total look from @Loewe & @givenchy

Let's EAT PRAY and (be in) LOVE on this Chinese New Year!
#PPCITYGUIDE takes you around with our new favourite items from @toryburch @longchamp
Model: @bonusnps
Location: @tuaytungicecream #PPSOCIETY