VIVE LE FRENCH CHIC! LONGCHAMP CELEBRATES BASTILLE DAY
In France, 14 July means only one thing: Bastille Day, the national holiday marking the storming of the Bastille prison in 1789, right at the start of the French Revolution. Every year, the nation turns out to celebrate with military parades, fireworks and dancing in the streets – and this year, Longchamp is adding to the festive mood with two special editions of Le Pliage®.
For the first edition, the iconic foldable bag comes in oh-so-chic navy nylon canvas with tonal Russian leather trim. The Longchamp racehorse dons the colours of the French flag and gallops across the front embroidered in blue, white and red. On the back of the bag, printed playfully upside down, a block of red text pays homage to Longchamp’s heritage through its Paris address, and the signature Très Paris.
The second edition goes full bleu-blanc-rouge with an all-over print of the LGP monogram. This joyous jumble of letters spelling out the name Longchamp is complemented by navy leather trim. Both editions are available in a variety of classic Le Pliage® formats – the ultimate combination of patriotism and practicality!
Celebrate Bastille Day with Longchamp. Vive le chic! Vive la France!