TORY BURCH PRE-FALL 2025 CAMPAIGN
Song Yuqi, TORY BURCH’s brand ambassador for handbags and shoes, fronts the pre-fall 2025 campaign TORY BURCH launches its latest pre-fall 2025 campaign featuring Song Yuqi, the multi-talented K-Pop sensation and the House’s brand ambassador for handbags and shoes, in a vibrant sun-kissed setting where every relaxing move and gesture accentuate her charisma and distinctive beauty.






Song Yuqi shines in her picks from the pre-fall 2025 edits highlighting precise, tailored silhouettes and summery palettes. In this vibrant visual narrative, Yuqi brings to life the spirit of the Tory Burch woman—confident, refined, and dynamic. Her natural charisma and striking presence elevate the collection’s standout pieces, styled in fresh, vivid tones that reflect the energy and ease of Pre-Fall dressing. The campaign spotlights key silhouettes from the brand’s most iconic handbag families, including Romy, Kira, T Monogram, Turnlock, and Lee Radziwill. Each piece blends timeless design with modern detail, underscoring the brand’s commitment to versatile luxury.
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