OPENS NEW BOUTIQUE

IN BANGKOK

Tory Burch announces the opening of its store at ICONSIAM, a luxury shopping destination in Bangkok on May 1. The new location will feature a wide assortment of the Tory Burch collection with shoes, handbags, ready-to-wear and accessories.

The store’s façade is framed by artisanal ceramic tiles in soft shades of green with a lightbox displaying seasonal campaign imagery. The modern interior echoes the tension between materials, forms and textures that define the brand’s Rodeo Drive flagship in Los Angeles, including sweeping curves and a marble tilework floor inspired by Carlo Scarpa.

As with all Tory Burch retail locations, the interior is finished with an array of antique and vintage furniture and decorative pieces, including custom rugs, blue floral and brown mohair egg chairs and a bespoke slipper sofa covered in a vibrant tapestry jacquard designed by Tory and the brand’s ready-to-wear fabric team.

Tory Burch launched in 2004 with a small boutique in downtown New York City; the designer’s unique aesthetic and lifestyle concept resonated with tastemakers from the very beginning. The brand arrived in Thailand in 2014 and, with the new location, now has nine stores in this vibrant market, a reflection of Tory Burch’s commitment to the customer in the APAC region.

Store Details
1F, ICONSIAM 299 Charoen Nakhon Soi 5
Charoen Nakhon Road, Khlong Ton Sai Sub District, Khlong San District, Bangkok 10600