Welcome to The house of the Fox. 

In a cozy winter getaway, an offbeat, effortlessly stylish family gathers to celebrate Christmas Eve.
They come from Paris, Tokyo, and beyond — spanning generations, from youth to the elderly — each bringing their own unique personality, sharp sense of humor, and bold fashion flair.

This isn’t your traditional family. These are chosen bonds — a constellation of people united not by convention but by love, creativity, and the freedom to be themselves.

They decorate the house, prepare dishes with flair, wrap the last gifts, set out outfits, play cards, dance in the living room — and everything becomes an excuse for playful, whimsical moments.
Indoor snowball fights? Absolutely. Building a snowman next to the fireplace? Of course. Riding a bike through the hallway? Why not.

The holiday décor revolves around a playful “fox” theme — a symbol of wit, mischief, and clever charm, echoing the spirit of this unconventional gathering.

This campaign is a celebration of modern kinship: a family reimagined, unbound by structure, full of warmth, joy, and personality.