Green, the color of optimism, is not only the signature of Longchamp, but has over time become the symbol of its values. Whereas heritage dark green represents natural elegance and authenticity, bold light green stands for energy and creative curiosity.

From December 13 – 28 2025, Longchamp is unveiling its “Green Pop-Up” in Songwat, Bangkok. Decorated in bright green from floor to ceiling, the pop-up conveys daring and optimism as it immerses visitors in a unique and uplifting ambiance. Touches of dark green in the details reference Longchamp’s enduring tradition and heritage.

This Green Pop-Up reflects Longchamp’s creative vision and continuous pursuit of new experiential formats. Conceived as a moment of excitement and engagement, the pop-up offers a distinctive end-of-year destination for clients and visitors to the Songwat area. Guests can explore a curated presentation of key pieces from the latest collection, discover exclusive items available only at the pop-up, and take part in interactive activities that bring them closer to the brand’s creative universe.

To celebrate the opening of this unique space, Longchamp welcomed special guests including Freen - Sarocha Chankimha, Junior - Panachai Sriariyarungruang, and Baipor - Thitiya Jiraprasertsilp, who expressed their styles through Longchamp’s collection, highlighting the Maison’s fresh, contemporary allure as the year draws to a close.

Longchamp Green Pop-Up 

at PLAY Art House, Songwat

Open now until 28 December 2025, 

10:00 AM – 6:00 PM